1. WHO WE ARE. We are PULL & BEAR ESPAÑA, S.A and we process your personal
data as controller. This means that we are responsible for how we process and protect your
data. See more.
2. WHAT WE USE YOUR DATA FOR. We will use your data (collected online
or in person), among other purposes, to manage your registration as a user, to manage
your purchases of products or services, to respond to your queries, and, if you wish, to
send you our customised communications. See more.
3. WHY WE USE YOUR DATA. We have legal standing to process your data for
various reasons. The main reason is that we need to process your data to perform the
contract that you accept with us when you register and when you make a purchase or enjoy
any of our services or functionalities. We also use your data for other reasons, for example,
to respond to your queries or to send you newsletters that you have asked to receive from
us. See more.
4. WHO WE SHARE YOUR DATA WITH. We share your data with service
providers who provide us with assistance or support, these being companies in the Inditex
Group or third party providers. See more.
5. YOUR RIGHTS. You have the right to access, rectify or delete your personal data. In
certain cases, you are also entitled to other rights, such as, for example, to object to us
using your data, or to transferring your data, as explained in depth below. See more.
We encourage you to read our full Privacy Policy below to understand in depth the manner in
which we will use your personal data and your rights over your data.
In this Privacy Policy, you will find all relevant information applicable to our use of our users' and
customers' personal data, regardless of the channel or means (online or in person) that you use to
interact with us.
If you would like information about how we use cookies and similar devices that may be installed on the
terminals of our customers and users, we recommend you consult the Cookies Policy.
We are transparent about what we do with your personal data, to help you to understand the implications
of the way in which we use your data, and the rights you are entitled to in relation to your data:
o We permanently make available for you all the information included in this Privacy Policy, that you
can check when you consider appropriate, and in addition,
o you will also find further information on how we use your data as you interact with us.
These are some terms we regularly use in this Privacy Policy:
o When we speak about our Platform, we refer, in general, to any of the channels or means, digital
or in person, you may have used to interact with us. The main ones are:
Our Website.
Our App, this is, including both the mobile application you installed on your device and
others we may use in our Platform.
In person, in any of our Brick-and-Mortar Stores.
Your data controllers are:
PULL & BEAR ESPAÑA, S.A. company currently operating in Spain the sale of PULL&BEAR brand
products ("PULL&BEAR SPAIN"):
o Postal address: Avda. de la Diputación, Edificio Inditex, 15143, Arteixo (A Coruña), Spain.
o E-mail address of the Data Protection Officer: dataprotection@pullbear.com
In other words, PULL&BEAR SPAIN (“We or “Us”), is the Controller of the data. This means that we are
responsible for processing and protecting your personal data.
Depending on the purpose for which we process your data from time to time, as explained below, we need to
process one or other data, which will in general be, depending on each case, as follows:
your identity data (for example, your name, surname, image, language and country from which you interact
with us, contact data, etc.);
economic and transactions information (for example, your payment or card data, information on your
purchases, orders, returns, etc.);
connection, geolocation and/or browsing data (for example, the location data, the device identification
number or the advertising ID, etc.);
commercial information (for example, if you have subscribed to our newsletter),
information about your tastes and preferences.
Remember that, when we ask you to fill in your personal data to give you access to any functionality or service of
the Platform, we will mark certain fields as compulsory, since this is information that we need to be able to provide
the service or give you access to the functionality in question. Please take into account that, if you decide not to
make such data available to us, you may be unable to complete your user registration or may not be able to enjoy
those services or functionalities.
In specific cases, a third party may have provided us with information about you by using a feature or service on
the Platform, for example by sending you a gift card or shipping an order to your address. In these cases, we only
process your data where relevant to this feature or service, as stated in this Privacy Policy.
In other cases, we may collect information passively, as we may use tracking tools like browser cookies and other
similar technology on our Platform and in communications we send you.
Depending on how you interact with our Platform, i.e., depending on the services, products or functionalities that
you wish to enjoy, we will process your personal data for the following purposes:
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1. To manage your registration
as user of the Platform
If you decide to become a registered user of our Platform, we need to process
your data to identify you as a user of the Platform and grant you access to
its various functionalities, products and services available to you as a
registered user. You may cancel your registered user account by contacting
us through Customer Service.
We hereby inform you that the data we gather regarding your activity, which
have been collected through the different channels of the Platform and which
include your purchases, shall remain linked to your account so that all the
information can be accessed together.
You have the possibility to use the login or sign in through a social network or
another collaborator that enables this service (social login) when it is available
on our login/sign in screen, either to link the social login to your account or by
registering a new one. In that case, your login credentials, as well as your
name and email / phone number (you might need to authorize it), will be
imported from your social network or collaborator account. By using this login
option, these third parties may send us certain additional information about
your public profile, such as: your name, gender, approximate age or profile
photograph, according to the terms of use from the social network /
collaborator, which we recommend you read carefully. Unless you give us
your authorization, we will not retain this additional data. Likewise, the use of
this functionality may imply that you provide certain information about your
activity to the social network or the collaborator. In any case, we recommend
that you review your privacy settings and the privacy policies of the
collaborator or social network to learn how these third parties process your
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2. For the development,
performance and execution of
the purchase or services
contract that you executed with
Us on the Platform
This purpose includes processing your data, mainly:
To contact you for updates or informative notices related to the
contracted functionalities, products or services, including quality
surveys and to be able to establish the degree of customer
satisfaction with the provided service;
To manage payment of the products that you purchase, regardless
of the payment procedure used. For example:
If on purchasing any of our products through the Website or the App,
you opt to activate the functionality of save your payment data and
shipment address for future purchases, we need to process the
indicated data for activation and development of that functionality.
Consent to the activation of this functionality enables your
autocompleted payment data to appear in subsequent purchases so
that you do not need to introduce them in each new process, and these
data will be deemed valid and effective for subsequent purchases. You
may change or cancel your payment data at any time through the
section on payment information, either of your Website registered user
account, or of the My Account section of the App.
If it is available and you choose to use the functionality of the App to
pay your face-to-face purchases, we need to process your data to
activate it, so that you may start your purchases at the Brick-and-
Mortar Stores enabled for the purpose.
To activate the mechanisms necessary to prevent and detect
unauthorised uses of the Platform (for example, during the purchase
and returns process) as well as potential fraud being committed
against you and/or against us. If we consider that the transaction may
be fraudulent or we detect abnormal behaviour which indicates
attempted fraudulent use of our features, products or services, this
processing may result in consequences such as the blocking of the
transaction or the deletion of your user account.
To manage potential exchanges or returns after you have purchased
and manage requests of availability information for articles,
reservations of products through the Platform, depending on the
availability of such options from time to time.
For invoicing purposes and to make available to you the tickets and
invoices of the purchases you have made through the Platform.
To ensure that you are able to use other available functionalities
or services, such as the purchase, receipt, management and use of
the Gift Card or of the Gift Voucher and to afford you access and
use of the Wi-Fi that we make available to our customers at Brick-
and-Mortar Stores.
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If you are a user of the InWallet App of the Inditex Group ("InWallet")
and you have requested to link the account you have on this Platform
to your InWallet account, you authorize us to share the information
related to your orders and returns of online purchases. The
information collected by the InWallet App is subject to its own terms
and policies, which we suggest you to review.
If you decide to use the “You Pay” functionality, please be aware that
the registered user to which you link your account may visualize
certain information about your account, but only in case it is strictly
necessary to manage your purchase request, to authorise it, its
payment and the management of the order, according to the roles of
each of the parties.
To be able to offer you through the App specific services (such as
item finder, reserve a fitting room, etc.) available in some Brick-and-
Mortar Stores, we may process your location and contact data.
3. To meet requests or
applications that you make
through the Customer Service
We only process the personal data that are strictly necessary to manage or
resolve your request or application.
If it is available, and you choose to use WhatsApp as a channel to
communicate with Customer Support, we will share your telephone number
with WhatsApp Inc. (a company located in the U.S.A.) to confirm that you are
a user of this service. We recommend you review your privacy settings and
to read WhatsApp privacy policy to obtain more detailed information about
the use that WhatsApp makes of the personal data of the users that use their
If it is available and you choose to communicate with Customer Support
through the chat service of a social network or another collaborator, some of
your personal data such as your name or user name, will be imported from
your social network or collaborator account. Also, bear in mind that the data
you submit on this service will be available to your social network or
collaborator and subject to their privacy policies, therefore We recommend
you to review your privacy settings and to read the social network or
collaborator privacy policies to obtain more detailed information about the use
they make of your personal data when using their services.
4. For marketing purposes.
This purpose includes the processing of your data, mainly, for:
Personalise the services we offer you and enable us to give you
recommendations based on your interactions with us on the Platform
and an analysis of your user profile (for example, based on your
purchase and browsing history).
If and when you subscribe to our Newsletter, we will process your
personal data to manage your subscription, including to send
customised information on our products or services through
various means (such as e-mail or SMS). We may also make available
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to you this information through push notifications in case you have
activated them in your device.
Accordingly, please take into account that this data processing
implies analysis of your user or customer profile to establish
your preferences and therefore which products and services are
most fit to your style when sending you information. For example,
based on your purchases and browsing history (i.e., depending on
the articles that you clicked), we will make you suggestions on
products that we believe may interest you and, if you are a
registered user, we will provide you with the "recover cart"
Remember that you may unsubscribe from the Newsletter at
any time without cost through the "Newsletter" section of the
Platform, in addition to through the instructions that we provide you
with in each notice. If you do not want to receive push notifications,
you can deactivate this option in your device.
Show you ads on the Internet which you may see when visiting
websites and apps, for example, on social media. The ads you see
may be random, but on other occasions they may be ads related to
your preferences or purchase and browsing history.
If you use social media, we may provide the companies with which
we collaborate certain information so that they, as joint controllers,
can show you our brand ads and, in general, offer you and users
like you advertisements which take into account your profile on said
social media sites. If you want information about the use of your
data and how advertising works on social media, we recommend
you review the privacy policies of the social media sites on which
you have profiles.
We also use your data to carry out measurement and segment
analyses on the ads which we show users on some of our
collaborators’ platforms. To do this we collaborate with these third
parties who offer us the necessary technology (for example,
cookies, pixels, SDK) to use these services. Keep in mind that we
may need to provide them with certain information or some form of
identifier each time (for example, the advertising ID associated with
the device, an identifier associated with a cookie, etc.) If you would
like more information in this respect, please review our Cookies
Policy. Likewise, you can reset your advertising ID or disable
personalised ads on your device, adjusting your preferences in
settings section of your device.
Data enrichment: When we gather your personal data from a variety
of sources, we may consolidate them under certain circumstances for
the purpose of improving our understanding of your needs and
preferences related to our products and services (including for the
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purposes of analyses, generating user profiles, marketing studies,
quality surveys and improving our interactions with our customers).
This refers, for example, to the way we may combine your information
if you have a registered account and, using the same email linked to
your account, you make a purchase as a guest, or to information
which is automatically compiled (such as IP and MAC addresses or
metadata) which we may link with the information you have provided
us directly through your activity on the Platform or in any of our stores
(for example, information related to your purchases, whether in brick-
and-mortar stores or online, your preferences, etc.).
To perform promotional actions (for example, for the organization
of competitions or to send the list of items stored to the e-mail you
designate). On participating in any promotional action, you authorise
us to process the personal data that you have shared with us
depending on the promotional action and disclose them through
different media such as social networks or the Platform itself. In each
promotional action in which you participate you will have available the
terms and conditions where we will be providing more detailed
information about the processing of your personal data.
To disseminate in the Platform or through our channels in the social
networks photographs or pictures that you shared publicly, provided
that you expressly give us your consent for the purpose.
5. Analysis of usability and
quality to improve our services
If you access our Platform, we inform you that we will treat your browsing data
for analytic and statistic purposes, i.e., to understand the manner in which
users interact with our Platform and with the actions we implement on other
websites and apps, so we can improve our services
In addition, we occasionally perform quality surveys and actions to know
the degree of satisfaction of our customers and users and detect those areas
in which we may improve.
The legal terms on which we are permitted to process your personal data also depends on the purpose for which
we process them, as explained in the following table:
Legal standing
1. To manage your Platform
user registration
We process your data because this is necessary on the terms regulating
the use of the Platform. In other words, for you to be able to register as a
user on the Platform, we need to process your personal data, since we would
otherwise be unable to manage your registration.
We consider we have a legitimate interest to link to your account your
purchases and the data collected through different channels of the Platform
about your activity.
If you opt to use the access or login through a social network, we are legally
permitted to process your data given the consent that you give when
authorising the assignment of your data from the social network.
2. Development, performance
and making of the purchase or
services contract
We process your data because their processing is necessary for us to make
the purchase or services contract with you.
Certain processing of data related to the purchase process is activated only
because you request or authorise it, as is the case of the storage of payment
data for future purchases or the processing of data necessary to scan the till
receipts through the Wallet section of the App or to provide you with the
Coming Soon / Back Soon functionalities, where these features are
available.. In these cases, our processing of your data is supported by your
own consent. In addition to this, we process your location data when you
provide us your consent in order to offer you specific services through the
App when visiting some of our Brick and Mortar Stores.
We consider that we have a legitimate interest to carry out the necessary
verifications to detect and prevent potential fraud or fraudulent uses of the
Platform, for example when you make a purchase or return. We understand
that the processing of these data is positive for all the parties involved: for
you, as it allows us to put in place measures to protect you against attempted
fraud perpetrated by third parties; for Us, as it allows us to avoid unauthorised
uses of the Platform; for all our customers and society, as it also protects
their interest by ensuring that fraudulent activities are discouraged and
detected when they do occur.
3. Customer Support
We consider that we have legitimate interest in answering the requests or
queries raised by you through the existing different contact channels. We
understand that the processing of these data is also beneficial to you to the
extent that it enables us to assist you adequately and answer to the queries
When you get in touch with us, in particular, for the management of incidents
related to your order or the product/service acquired through the Platform,
the processing of your data is necessary to perform the purchase contract.
When your request is related to the exercise of your rights on which we inform
you below, or to claims on our products or services, we are legally permitted
to process your data for compliance with our legal obligations.
Legal standing
4. Marketing
We are legally permitted to process your data for marketing purposes due to
the consent that you give us, for example when you accept receiving
customized information through multiple channels, when authorizing the
sending of push notifications in your device, when you configure it in the
privacy settings of your device, when you consent through the cookies
settings or when accepting the legal terms and conditions to participate in a
promotional action or to publish your pictures on the Platform or on our social
networks' channels.
To offer you personalised services or to show you customised information,
whether on our Platform or those of third parties, as well as to engage in data
enrichment we consider that we have a legitimate interest to conduct a
profiling with the information that we have about you (such as your browsing,
preferences or purchase history) and the personal data that you have
provided us, such as the age range or language, since we understand that
the data processing of these data is also beneficial to you because it allows
you to improve your user experience and access the information in
accordance with your preferences.
5. Analysis of usability and
We consider that we have a legitimate interest in analysing the Platform
usability and the user's satisfaction degree, since we understand that the
processing of these data is also beneficial for you because the purpose is to
improve the user experience and provide a higher quality service.
The time for which we will keep your data will depend on the purposes for which we process them, as explained
Time for which the data are kept
1. To manage your Platform
user registration
We will process your data for the time during which you remain a registered
user (meaning, until you decide to unsubscribe).
2. Development, performance
and execution of the purchase
or services contract
We will process your data for the time necessary to manage the purchase of
the products or services that you buy, including potential returns, complaints
or claims related to the purchase of the product or service in question.
Sometimes, we will only process the data until the time when you decide, as
is the case of payment data that you requested us to store for future
purchases (where this feature is available).
3. Customer Support
We will process your data for the time necessary to meet your request or
Time for which the data are kept
4. Marketing
We will process your data until you unsubscribe or cancel your subscription
to the newsletter.
Likewise, we will show you personalised ads until you change your device,
browser and or cookies settings so that permission to do so is revoked.
If you participate in promotional actions, we will keep the data during a six (6)
months period from the end of the action.
5. Analysis of usability and
We will process your data occasionally for the time during which we proceed
to carry out a specific quality action or survey or until we anonymise your
browsing data.
Notwithstanding the fact that we will process your data for the time strictly necessary to achieve the purpose in
question, we will subsequently keep them duly stored and protected for the time during which liability may arise for
their processing, in compliance with legislation in force from time to time. Once each of the potential actions is time-
barred we will proceed to delete the personal data.
To achieve the purposes mentioned in this Privacy Policy, we must give access to your personal data to entities
of the Inditex Group and to third parties that provide us with support in the services that we offer your, i.e.:
financial institutions,
anti-fraud detection and prevention entities,
technological and analytical service providers,
providers and partners of services related to logistic, transport and delivery and/or their partner
providers of customer support related services,
service providers and collaborators related to marketing and publicity, such as advertising agencies,
advertising partners or social media that in certain cases may act as joint controllers.
For service efficiency purposes, some of these providers are located in territories outside the European Economic
Area that do not offer a level of data protection comparable to that of the European Union. In such cases, we inform
you that we transfer your data with adequate safeguards and always keeping your data safe, using the most
convenient international data transfer tools, in example the Standard Contractual Clauses and any relevant
supplementary measures. You may consult the content of such Standard Contractual Clauses through the
following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-
In addition, we inform you that we need to share your data with our parent company, Industria de Diseño Textil,
S.A. (Inditex, S.A.), Inditex Group holding company, for compliance with the obligations of the parent company.
In the event that we sell or transfer all or a portion of our business or assets to other company within or outside the
Inditex Group, or have any other business operation implemented as a consequence of corporate reorganizations,
we may disclose your personal data to the prospective receptor of such business or assets. Should such a sale or
transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided
to us in a manner that is consistent with our Privacy Policy. In this case, we consider that we have legitimate interest
consisting on the reorganization of our corporate structure.
Furthermore, if you choose to use the Platform in different markets (i.e. by creating registered user accounts in
different markets with the same e-mail address), We may need to disclose or transfer the information linked to your
account or your activity to the companies of the brand operating in those markets, to the extent they are directly
involved in the achievement of any of the purposes described in the section 2. We consider this is necessary in
accordance with our mutual interests and preferences.
We undertake to keep your personal data confidential and to ensure that you may exercise your rights. Bearing
that in mind, you may exercise your rights free of charge by writing us an e-mail to our e-mail address
(dataprotection@pullbear.com), simply informing us of the reason for your request and the right that you wish to
exercise. If we consider this necessary to be able to identify you, we may request you to provide a copy of a
document evidencing your identity.
In addition, we may offer you with the possibility to exercise your rights and setting your privacy preferences when
using some of our services, or by making available specific channels within our Platform.
In particular, notwithstanding the purpose or legal basis we use to process your data, you have the following rights:
To request access to your personal data that we hold. We remind you that where you are a Platform
registered user you may also consult this information in the relevant section of your online account.
To request that we rectify the personal data that we hold. Please bear in mind that if you are a
registered user on the Platform, you may also access the relevant personal data section of your online
account to change or update your personal data. In any case, please take into account that, on actively
making your personal data available to us through any procedure, you guarantee that they are true
and accurate, and you undertake to notify to us any change or modification of your data. You will be
liable for any loss or damage caused to the Platform or to the person responsible for the Platform or to
any third party by reporting erroneous, inaccurate or incomplete information in the registration forms.
Please remember that, as a general rule, you must provide us only with your own data, not with those
of third parties, other than to the extent otherwise permitted in this Privacy Policy.
To request that we erase your personal data to the extent that they are no longer necessary for the
purpose for which we need to keep processing them, as we have explained above, or when we are no
longer legally permitted to process them.
To request that we cancel or limit the processing of your personal data, which entails that in certain
cases you can request us to temporally suspend the processing of the data or that we keep them longer
than necessary.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw
such consent at any time. Some of the circumstances in which you may withdraw your consent are detailed in
section 2 where we explain for which purposes we process your data.
Should you not wish us to send information to third parties to show you ads, you can do it through several means
such as changing your preferences on your device changing your preferences on your device, browser and/or
cookies settings, reviewing the privacy policies and settings of the social media sites on which you have profiles or
sending us an email to the above mentioned email address informing us of your request.
When we are legally permitted to process your data due to your consent or to for the purposes of a contract, as
explained in section 3, you will also have the right to request the portability of your personal data. This means
that you will have the right to receive the personal data that you made available to us in a structured, commonly
used and machine-legible format, to be able to transmit them to another entity directly without impediments on our
In addition, where the processing of your data is based on our legitimate interest, you will also have the right to
object to the processing of your data.
Finally, we inform you that you have the right to file a claim before the responsible data protection regulatory
authority, in particular, before the Spanish Data Protection Agency (https://www.agpd.es/portalwebAGPD/index-
We offer functionalities or services that require us to process the personal data of a third party that you, as a user
or as a customer, must provide, such as in the case of activation and sending of the Gift Card, the management of
the application for the Gift Voucher(where these features are available), or when you authorise a third party to
collect an order in our stores or partner establishments or the connection with the correspondent account in case
of You Pay users. If you provide us with personal data of third parties or if it is necessary that we request them for
a third party to collect an order in your name, you confirm that you informed them of the purposes and of the manner
in which we need to process their personal data.
If a third party has provided us with your data or you have provided them yourself as a result of a feature or service
requested by one of our users, we will use them to manage the feature or service in question in each case, within
the limits of the purposes listed in this Privacy Policy, a link to which is always included in our communications.
We may amend the information contained in this Privacy Policy when we consider this appropriate. Should we do
so, we will notify you by various procedures through the Platform (for example, through a banner, a pop-up or a
push notification), or we may even send you a notice to your e-mail address when the change in question is relevant
to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or
unsubscribe from ay service or functionality. In any case, we suggest you to review this Privacy Policy from time to
time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will
always find it as a permanent point of information on our Website and our App.
We use cookies and similar devices to facilitate your browsing in the Platform, understand how you interact with us
and, in certain cases, to be able to show you advertisements in accordance with your browsing habits. Please read
our Cookies Policy to understand with greater detail the cookies and similar devices that we use, their purpose, how
to manage your preferences, as well as other information of interest.